Director of Growth Marketing

Overview

Public Rec is looking for a dynamic Director of Growth Marketing to join our team. This role is designed for an analytical, creative-forward growth marketer who excels in the strategic deployment of a paid marketing budget to drive contribution dollars. The ideal candidate will focus primarily on overseeing our paid social initiatives with a full funnel approach, in addition to maintaining responsibilities across other various channels and marketing initiatives including TV, Direct Mail, Paid Search, Lifecycle, Influencers, and Affiliate. As a blend of individual contributor and manager, you will not only lead but also directly engage in hands-on campaign management, embodying a dual role that demands tactical execution, strategy, analysis, and leadership.

This role will be based in Chicago, IL at our company headquarters and will follow our hybrid working policies.

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Minimum Requirements

• 7-10 years of experience in growth marketing, with a focus on paid social and knowledge in paid social, YouTube, TV, direct mail, lifecycle/retention, and influencer partnerships.
• Demonstrated capability in leading marketing teams, fostering an environment of collaboration and high performance.
• Expertise in executing paid media strategies, with a track record of delivering measurable results.
• Strong analytical skills, with proficiency in marketing analytics and the ability to translate data into actionable insights.
• Excellent organizational and communication skills, capable of executing complex strategies with precision.
• Proven track record in growing consumer businesses through sustained customer engagement.
• A blend of creative and analytical thinking, able to tackle challenges with innovative solutions while maintaining a data-driven approach.
• Results-oriented mindset with a focus on driving measurable business outcomes.
• Self-motivated with an ability to thrive in a fast-paced, dynamic environment and adapt quickly to change.

Responsibilities

• Paid Media Strategy: Act as the primary lead for paid social campaigns with a full funnel approach, optimizing strategies to maximize towards contribution margin. Oversee media buying, measurement, and creative strategy to manage performance to contribution margin goals. Primary digital channels are Meta, Youtube, and Google.
• Team Leadership & Management: Lead the growth marketing team, which includes our Influencer Manager, Retention and Lifecycle Manager, and external agencies for TV, Affiliate, Direct Mail and more. You’ll provide strong leadership with clear guidance and high-performance expectations to ensure your team aligns with the company's growth and profitability goals.
• Strategy Execution: Execute on a range of strategic initiatives. These may include running geo-lift experiments, landing page testing, launching or scaling new channels, and analyzing media performance using incrementality testing, MMM, attribution, and financial performance.
• Performance & Insights: Utilize advanced analytics to monitor, analyze, and report on campaign performance. Your ability to interpret data and apply insights will drive continuous improvement and strategic refinement across all initiatives.

Ready to Apply?

We are committed to building a diverse and inclusive environment at Public Rec.

Note: Due to the volume of applicants we receive, we are unable to respond to each inquiry unless you are selected to move forward.

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