Chief Marketing Officer

Overview

Public Rec is a men’s athleisure brand that has been changing the comfort game in pants and apparel for the past 8 years. The Daymaker Pant launched in 2015 delivering undercover comfort and versatility solving the age-old dilemma of – how can I look professional enough for work in a pair of pants that are so comfortable that I can also be down for whatever – including sneaking out to the links for that “business meeting” on that perfect summer Friday.

We’ve gained a loyal following of dads, golfers, and frequent flyers who love our pants, but we’ve only scratched the surface with where we want to go with the brand. We’re looking for someone to wear the pants and bring the brand to life with humor, fun, and a confidence that celebrates guys that aren’t all professional athletes or fashion models. And then we’d like our pants back.

As our first CMO, you will help shape and execute our marketing strategies to drive brand awareness, engagement, and revenue growth. Equal parts brand and performance marketing, this candidate will be adept at deciphering marketing insights to direct the priorities to build the Public Rec brand. We’re looking for someone who has experience managing teams in 360 brand development across both top and bottom of funnel campaigns, influencer and brand partnerships, and social content that makes people smile, smirk, laugh and want to be a part of the brand.

A brand builder at your core, the CMO will drive the strategic marketing mix between brand and performance. We’re looking for someone who can make the right marketing investments to drive an increasing percent of total revenue from owned and organic traffic sources by leveraging a differentiated and defensible brand.

You will lead a dynamic marketing team of performance, creative and brand, and collaborate closely with other departments to ensure alignment with the overall business objectives. This role will report directly to our CEO. The preferred location for this role is at our HQ in Chicago. For remote candidates, a relocation bonus is available as well as a transition period. We’re also open to assessing candidates outside of Chicago who are willing to travel.

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Minimum Requirements

• 15+ years of experience in consumer brand building with experience in DTC/omnichannel.
• Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling.
• Demonstrated leadership experience, with the ability to inspire and motivate cross-functional teams.
• Demonstrated expertise in transforming brand strategy into successful in-market creative strategy.
• Deep understanding of digital marketing channels and technologies, including social media, SEM, email marketing, and analytics platforms.
• Proven track record in growing consumer businesses through sustained customer engagement.
• Excellent communication skills, both verbal and written, with the ability to articulate a compelling brand narrative and vision.
• Results-oriented mindset with a focus on driving measurable business outcomes.
• Self-motivated with an ability to thrive in a fast-paced, dynamic environment and adapt quickly to change.

Responsibilities

• Develop and execute comprehensive marketing strategies to develop the Public Rec brand and drive overall awareness, customer acquisition, and retention.
• Lead, mentor, and help build the marketing team, fostering a culture of creativity, collaboration, and accountability.
• Oversee the development and implementation of multi-channel marketing campaigns, including digital advertising, organic social media, email marketing, influencer partnerships, direct mail, TV, and more.
• Analyze market trends, consumer insights, and competitive landscape to identify opportunities for growth and innovation.
• Develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset.
• Work with our Growth Director to manage the marketing budget effectively, optimizing spend across channels to maximize ROI.
• Work closely with the product development team to ensure alignment between marketing initiatives and product offerings.
• Ownership of key product and campaign launches, setting and communicating clear and measurable sales goals. Inclusive of seasonal storytelling, any promotions, and go-to-market.
• Measure and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
• Own decision-making on promotions and sales strategy while protecting the brand and work with the Product team on pricing strategy.

Ready to Apply?

We are committed to building a diverse and inclusive environment at Public Rec.

Note: Due to the volume of applicants we receive, we are unable to respond to each inquiry unless you are selected to move forward.

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